Business Network News

July 18, 2008

 

Cool Off with Fair Trade Ice Cream

Ice cream is a great summer treat…and thanks to several Green America Green Business leaders, consumers can now enjoy ice cream made with Fair Trade Certified™ ingredients.

Temptation Vegan Ice Cream offers chocolate, coffee, and green tea Fair Trade Certified™ flavors. Available in 18 states and on their website.

Blackwell’s Organic has Fair Trade chocolate, coffee, and peanut butter chocolate swirl soy gelato. Available in New York, New Jersey, Delaware, Maryland and Pennsylvania and on their web site.

Ben and Jerry’s has Fair Trade coffee, chocolate and vanilla flavors. And Stonyfield Farm has Organic Fair Trade vanilla chai ice cream.

One of Green America’s Fair Trade Alliance members —the Amherst Fair Trade Partnership approached their local dairy, Cook Farm, about using Fair Trade ingredients in their ice cream. As a result, Cook Farm now uses Fair Trade Certified™ coffee and gave free samples at the Amherst World Fair Trade Day!

 

Faces of the Green Pages

To learn more about the people and companies in the Green Business Network™, check out the monthly online column "Faces of the Green Pages", profiling and interviewing business leaders offering green products and services. These stories are read by thousands of Green America Web site visitors. This month we interview Fair Trade Sports owner Scott James. Scott talks about his groundbreaking Fair Trade and eco-friendly line of sports balls. Scott is on the Seattle Green Festival® Host Committee and spoke at the Seattle Green Festival

Read the interview »

 

 

Investors’ Circle Call for Applicants Deadline is August 1

The Investors’ Circle 2008 Fall Conference is the premier meeting place for angel investors, professional venture capitalists, philanthropic investors and entrepreneurs who are seeking private capital to promote the transition to a sustainable future. Since 1992, the network has invested more than $130 million into 200 companies and small funds

Get more information about the application process and about who should apply »

Greenwashing Strikes Again

Natural Marketing Institute’s new LOHAS research proves that corporate sustainability messaging may not be as effective as its perpetrators anticipate. In a market overwhelmed by green claims, the study highlights that “to stand out in this sea of green a new level of sophistication and transparency will be required.” The report asserts that consumers are inundated by countless sustainability claims, and are often unable to distinguish legitimate efforts from shallow claims, however, skepticism is mounting. The conscious consumer is increasingly looking for credible, third-party proof of the claims companies make. It further recommends that to legitimize the green marketplace companies must undergo a rigorous process to ensure accountability and authenticity.

(Editor's Note: This example shows how important the Green America’s Green Business Network™'s screening and approval process and Seal of Approval  is to the future growth of the green marketplace.)

Learn more »

Table of Contents

Cool Off with Fair Trade Ice Cream

Faces of the Green Pages

Investors’ Circle Call for Applicants: Deadline August 1

Greenwashing Strikes Again

Member Benefits »