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Green Business Trends
April 25, 2008
Latest LOHAS Consumer and Market Data
Natural Marketing Institute
has released the 6th annual edition of its LOHAS report which analyzes consumer attitudes, behaviors, product/service usage, lifestages and demographics. In addition to increased depth, this year’s report also includes four major insights the Natural Marketing Institute has observed in the marketplace.
To order the report, contact Nancy White at 215-513 7300, ext. 225
EILEEN FISHER Business Grants
Apply now for the EILEEN FISHER Women Entrepreneurs grant. Five grants of $10,000 each will be awarded in the fall to women entrepreneurs who exhibit a socially conscious vision for their business, plans for financial sustainability and who are aligned with EILEEN FISHER workplace values. Deadline for applications is May 30, 2008.
IBM study focuses on Corporate Social Responsibility
IBM Global Business Services released a study on the profitability of social and environmental responsibility showcasing how corporations practicing CSR (Corporate Social Responsibility) are doing well by doing good.
The study also highlights how advocacy groups, such as Green America, have helped increase market transparency by forcing corporations to reveal information that was once only disclosed on a need-to-know basis. Nearly 75 percent of the companies studied said they have increased the amount of information they provide about the sourcing as well as social and environmental impact of their products, services and operations in the last three years
Read the report (PDF) »
Wal-Mart acknowledges obstacles to going Green
Wal-Mart CEO Lee Scott in an interview at the ECO:nomics conference in California stated he had no clue how Wal-Mart was going to achieve their grand environmental goals.
“We are not green,” Lee said, despite the company’s lofty goals of 100% renewable energy and zero waste, acknowledging the company has no concrete plan to implement the changes it has pledged.
Wal-Mart Watch spokeswoman Stacie Temple said, “While Lee Scott’s honesty is refreshing, the fundamental problem with Wal-Mart’s green efforts is its willingness to distract from its poor business practices with extensive public relations campaigns rather than make substantive, measurable changes…It is time for Wal-Mart to stop talking and start doing."