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Publishers' Guide Read the business case and simple steps for sustainable magazine production, that’s Different, Not Difficult. For a hard copy, e-mail us, or... Download a PDF »

Getting Started

“12 billion magazines are published each year, and more than 95% of the magazine paper produced contains NO recycled content.”*

Choosing environmental papers and processes does not require much additional work; it’s simply a matter of asking different questions of your supply chain. The steps below will help you navigate this ‘different, not difficult’ process.

The Magazine PAPER Project is ready to help you get started. Contact Frank Locantore at 303-454-3360.

First Steps

• Establishing Vision, Principles and Policy

• Communicate With Your Supply Chain

• Determine Priorities and Resources

Gathering Information

• Paper Production and Consumption Facts

• Paper and Fiber

• Chlorine

• Inks

• Quality

• Coatings

• Ecopaper Supply

• Cost

Return On Investment

• Marketing and Maximizing Reader Support

*"Turning the Page: Environmental Impacts of Magazine Production and Recommendations for Improvement," The PAPER Project